Advertising & Analytics
Klaviyo
Klaviyo · Advertising & Analytics
Klaviyo is the strongest e-commerce email and segmentation platform, and overkill if you do not run a store.
8.3/ 10361 score
Overview
Klaviyo handles e-commerce email and SMS with segmentation driven by store behaviour.
Behaviour-based segmentationEmail and SMS flowsPredictive analyticsRevenue attributionA/B testingE-commerce integrations
Our verdict
Klaviyo is the strongest e-commerce email and segmentation platform, and overkill if you do not run a store.
Pros
- Best-in-class e-commerce segmentation
- Deep store integrations
- Revenue attribution built in
Cons
- Overkill without a store
- Costs scale with contacts
- Steep for a first email tool