Lusha

Lusha review: verified B2B contacts without the enterprise contract

Lusha is a B2B contact-data platform. You look up a person or a company and it returns a verified work email, a direct-dial phone number and firmographic context. The product started life as a Chrome extension sitting on top of LinkedIn, and that is still where most teams use it: open a prospect profile, click the Lusha icon, and the phone number and email appear beside the profile without leaving the tab.

In 2026 Lusha is more than the extension. There is a web workspace with filtered prospecting and list building, CRM enrichment that keeps Salesforce and HubSpot records from rotting, buying signals covering intent, hiring, funding and job changes, plus a REST API and an MCP server for teams wiring contact lookups into their own agents. Our current 361 score is 8.1/10: the data quality and the compliance posture are genuinely strong, and the credit economics and annual contract terms are where buyers get hurt.

How the credit system works — read this before you buy

Everything in Lusha is priced in credits, and the exchange rate is the single most important number in the product. Revealing a verified email costs 1 credit. Revealing a phone number costs 5 credits. A plan advertising 7,200 credits per year is therefore 7,200 emails — or only 1,440 phone numbers.

• Email reveal = 1 credit. Phone reveal = 5 credits. Budget against the mix your team actually dials, not the headline credit count.
• On paid plans credits are allocated annually to the workspace rather than monthly, so a heavy prospecting sprint can drain the year early.
• A stale record still costs credits. If the contact left the company, you generally do not get the credit back — this is the most common complaint in user reviews.
• Bulk CSV enrichment draws from the same pool, so one careless list upload can eat a month of budget in a single click.
• Credits are shared across seats, which is good for small teams and a governance problem for larger ones without usage rules.

Core capabilities

• Chrome extension — surfaces emails and direct dials on LinkedIn, Sales Navigator, company websites and inside your CRM, with no export step.
• Prospecting search — filter by job title, seniority, department, company size, industry, location, revenue and tech stack, then save the result as a list.
• Bulk enrichment — upload a CSV of names or domains and get verified contact and company fields back.
• CRM enrichment — one-click and scheduled sync to Salesforce and HubSpot with field mapping and de-duplication.
• Buying signals — company-level intent topics, hiring surges, funding and revenue growth; contact-level promotions and role changes.
• Job-change alerts — notifies you when a saved contact moves companies, which is the highest-converting outbound trigger most teams never use.
• REST API — person and company lookup endpoints for enrichment at signup or inside internal tools.
• MCP server — lets Claude, ChatGPT, n8n or Make call Lusha lookups directly inside an agent workflow.

Data coverage and accuracy

Lusha publishes roughly 290-300M verified contacts and 26M+ companies, claiming about 98% email accuracy and around 86% phone accuracy, refreshed daily. In practice the picture is regional. The United States, United Kingdom, Canada and Western Europe are strong — this is where the direct-dial database earns its reputation, and experienced SDRs report reaching decision-makers on roughly 40-50% of Lusha-sourced numbers.

Coverage thins noticeably in Asia-Pacific. Vietnam and most of Southeast Asia are weak spots: you will usually find the company record and sometimes a generic email pattern, but mobile numbers for mid-level managers are hit and miss. If that is your market, treat the accuracy claims as a North American figure and validate on your own list before committing budget.

Pricing in 2026

• Free — $0, 40 credits per month, 1 user. A genuine free tier, not a time-limited trial.
• Starter — $49.90/month, or $37.45/month billed annually. 4,800 credits per year, 1 user.
• Pro — from $69.90/month, or $52.45/month annually. 7,200 credits per year and 2 users, with a credit slider scaling to roughly 24,000 credits per year.
• Premium — from $399.90/month, or $299.95/month annually. 40,800 credits per year and 5 users, scaling to roughly 98,400 credits per year.
• Scale — custom enterprise pricing on an annual commitment; requires a sales conversation.

Lusha is one of the few vendors in this category that publishes a price on every self-serve tier, which is a real advantage when the alternative is a demo form and a three-week procurement cycle. The catch is the annual contract: mid-term downgrades and cancellations are difficult, and billing friction is the most frequent complaint after credit burn. Get the credit allocation, rollover policy and downgrade terms in writing before you sign.

Compliance — the strongest argument for Lusha

If you sell into Europe, this is where Lusha separates itself from cheaper scrapers. It holds ISO 27701 for privacy information management — as of 2026 the only sales-intelligence vendor certified to it — alongside ISO 27001, ISO 27017, ISO 42001, SOC 2 Type II, and documented GDPR and CCPA processes. In a legal or procurement review, that paperwork is often the deciding factor, and it is the reason Lusha survives due diligence where a scraped list would not.

For balance, one number worth explaining: Lusha scores around 1.2/5 on Trustpilot. Almost all of those reviews come from people who found their own phone number in the database and want it removed, not from paying customers. On G2, where reviewers are buyers, it sits at 4.3/5 from more than 1,650 reviews. Both numbers are real — they measure different things, and the Trustpilot score is a fair reminder that this is opt-out data with a real privacy footprint.

Where Lusha wins

• Speed at the moment of need: extension click to dialable number in seconds, with no tab switching or export step.
• Direct dials rather than just emails — the single strongest reason to pay for Lusha over an email-only provider.
• Transparent self-serve pricing with a free plan that is usable enough to evaluate the data before committing.
• Compliance depth that survives a European legal or procurement review.
• CRM hygiene: scheduled enrichment stops Salesforce and HubSpot records from silently going stale.

Where it falls short

• Credit burn is the number one user complaint, and 5 credits per phone number compounds quickly on a dialing team.
• No credit refund on stale records — you pay for the miss as well as the hit.
• Regional inconsistency: APAC and Southeast Asia are materially weaker than the headline accuracy figure suggests.
• Annual contract terms are inflexible next to month-to-month competitors.
• No sequencer, no dialer, no meeting scheduler — you still need a sales-engagement tool alongside it.
• Support responsiveness on Starter and Pro is a recurring theme in reviews.

How to run a 14-day test before you commit

1. Start on the free plan and spend the 40 credits on 8 phone numbers for your exact ICP — pick hard targets, not easy ones.
2. Call them and record the connect rate. Below 30% for your market means the phone database does not cover your region well enough to justify the phone credits.
3. Upload a 200-row CSV of accounts you already know and check the fill rate, plus how many job titles are out of date.
4. Test the CRM sync on a sandbox object before letting it write to production Salesforce or HubSpot records.
5. Ask sales for the credit allocation, rollover policy and downgrade terms in writing before signing an annual deal.
6. Only then pick a tier — and size the credits off your real phone-to-email mix, not off the headline credit number.

Final verdict

Lusha is the right buy for a small-to-mid outbound team selling into North America or Europe that needs direct dials quickly, wants pricing it can see without a demo call, and has to defend its data sourcing in a compliance review. It is the wrong buy if your ICP sits in Vietnam or Southeast Asia, if you sell B2C, if you need sequencing and dialing in the same product, or if you cannot live with an annual commitment. Start on the free plan, measure your own connect rate, and let that number — not the marketing accuracy claim — make the decision.