Advertising & Analytics

Mailchimp

Intuit Mailchimp · Advertising & Analytics

Mailchimp is the easiest email automation to start with, and gets expensive as your list grows.

FreeFrom $13/moPopularity 78/100
7.8/ 10361 score
Ease of use8.6
Features7.8
Value7.2
Support7.6

Overview

Mailchimp offers approachable email marketing with templates, automations and basic CRM features.

Drag-and-drop email builderAudience segmentationAutomation journeysLanding pagesA/B testingBasic CRM

Our verdict

Mailchimp is the easiest email automation to start with, and gets expensive as your list grows.

Pros

  • Easiest email automation to start
  • Familiar to almost everyone
  • Decent templates out of the box

Cons

  • Gets expensive as your list grows
  • Charges for unsubscribed contacts historically
  • Automation depth trails rivals