Advertising & Analytics
Meta Advantage+
Meta · Advertising & Analytics
Meta Advantage+ hands targeting to Meta’s AI, which usually performs well and tells you very little about why.
7.2/ 10361 score
Overview
Meta Advantage+ lets Meta’s own AI handle targeting, placement and budget allocation for your ads.
Automated audience targetingPlacement optimisationBudget allocationCreative variationsCatalogue adsIncluded with Meta Ads
Our verdict
Meta Advantage+ hands targeting to Meta’s AI, which usually performs well and tells you very little about why.
Pros
- No extra cost beyond ad spend
- Often outperforms manual targeting
- Very little setup required
Cons
- You lose visibility into why
- Little control over targeting
- Locked inside Meta platforms