MailerLite built its reputation as the friendly, affordable alternative to Mailchimp with a generous 1,000-subscriber free plan. In 2026, that landscape looks substantially different.
The paid plans have been restructured into Comfort and Power, while the Free plan has been cut down to 250 active subscribers. If you are budgeting an email tool for the coming year, here is what the math really looks like at every subscriber bracket.
The 2026 lineup: Free, Comfort, and Power
MailerLite now sells three self-serve tiers, with annual billing giving a 10% discount across all brackets.
- Free ($0/month): Up to 250 subscribers and 2,500 monthly emails. Includes 3 automations of up to 5 steps, 1 landing page, 1 website, 3 signup forms, 2 user seats, and knowledge-base support.
- Comfort (from $12/month, or $10.80 billed annually): Starts at 500 subscribers. Monthly email sends are capped at 10x your subscriber tier. Includes 50 automations, 10 websites, 10 forms, 5 digital products, 3 seats, email support, and removes the MailerLite branding badge.
- Power (from $25/month, or $22.50 billed annually): Starts at 500 subscribers. Unlimited monthly emails, unlimited automations, unlimited websites and forms, unlimited digital products, unlimited seats, multiple automation triggers, and 24/7 live chat support.
The 10x send limit on Comfort: what frequent senders need to know
The single most important technical detail on the Comfort plan is the monthly email send cap: exactly 10 times your subscriber tier ceiling.
At the 1,000-subscriber tier ($19/month), you can send up to 10,000 emails per month. If you publish a weekly newsletter (4 sends a month to 1,000 people = 4,000 emails), you are well within the limit. But if you run an automated 5-part onboarding sequence alongside two weekly campaigns, or publish daily, you will exhaust your quota before the month ends.
If your sending rhythm exceeds 2 to 3 broadcasts per week, calculate your monthly broadcast and automation volume before picking Comfort. If your volume exceeds 10x your list size, Power is your real starting point.
True monthly costs as your list scales
Here is how Comfort and Power compare as your subscriber count grows (monthly billing / annual billing):
- 500 subscribers: Comfort $12 ($10.80/mo) | Power $25 ($22.50/mo)
- 1,000 subscribers: Comfort $19 ($17.10/mo) | Power $39 ($35.10/mo)
- 2,500 subscribers: Comfort $33 ($29.70/mo) | Power $49 ($44.10/mo)
- 5,000 subscribers: Comfort $49 ($44.10/mo) | Power $69 ($62.10/mo)
- 10,000 subscribers: Comfort $89 ($80.10/mo) | Power $129 ($116.10/mo)
- 20,000 subscribers: Comfort $159 ($143.10/mo) | Power $219 ($197.10/mo)
- 50,000 subscribers: Comfort $319 ($287.10/mo) | Power $389 ($350.10/mo)
Who should choose which plan?
The Free plan is no longer a permanent home for growing businesses — with a 250-contact ceiling, it functions as a sandbox to test the editor, build forms, and inspect deliverability before importing a real audience.
Comfort is the sweet spot for content creators, consultants, boutique agencies, and weekly newsletter writers who want clean branding, up to 50 active workflows, and reliable email support without paying enterprise software prices.
Power is worth the jump for three distinct scenarios: teams that send daily newsletters, marketing departments requiring live chat support with instant resolution, and businesses connecting AI agents via the MCP server that generate high automation volume.