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Curated · 5 tools

Best B2B Contact Data Tools for Outbound Teams

Five tools, ordered by the layer of the stack you are actually missing.

Avg score7.5 / 10
Monthly costFrom $133.9/mo
Anchor toolLusha

The lineupWhat goes in

In the order we'd set it up. Start with the anchor, add supporting tools as you grow.

Step01

Lusha

freemium · from $49.9/mo

Emails cost 1 credit, phone numbers 5 — price the plan in dials, not credits. Strongest in the US, UK, Canada and Western Europe; thin across Southeast Asia. The free plan is real, so test your own connect rate before paying.

8.1Full review →

Pros

  • Chrome extension turns a LinkedIn profile into a dialable number in seconds
  • Direct-dial phone accuracy is a genuine differentiator over email-only providers
  • Real free plan (40 credits/month) and published pricing on every self-serve tier

Cons

  • Credits burn fast — a phone reveal costs 5 credits versus 1 for an email
  • No credit refund when a revealed record turns out to be stale
  • Coverage outside the US, UK, Canada and Western Europe is inconsistent

FAQFrequently asked

How many credits does a Lusha phone number actually cost?
Five. A verified email costs 1 credit and a phone number costs 5, so a plan advertising 7,200 credits a year is 7,200 emails or 1,440 phone numbers. Price any plan in dials rather than credits before you compare it with an alternative, and remember that a stale record is not refunded — your real cost per usable number is the list price divided by your own hit rate.
Does Lusha work for selling inside Vietnam or Southeast Asia?
Not well. Lusha's coverage is concentrated in the United States, United Kingdom, Canada and Western Europe; Vietnam and most of Southeast Asia are among its thinnest regions. You will usually find the company record but mobile numbers for mid-level managers are inconsistent. If you sell abroad from Vietnam it is a strong fit; if you sell domestically, a local researcher will outperform it for less money.
Do I need a CRM before buying a contact data tool?
Yes. Contact data poured into no system of record is contact data lost, and you will pay to rediscover the same people next quarter. Start with HubSpot's free CRM or Close, get every deal living in one place, then add a data provider on top. Buying the data layer first is the most common and most expensive sequencing mistake in an outbound stack.
Is buying B2B contact data legal under GDPR?
Buying it is not the issue; how you process it is. You remain the controller for your own outreach, which means you need a lawful basis — usually legitimate interest, with a balancing test you have actually documented — plus real opt-out handling in your CRM and bounded retention. Choosing a certified vendor helps you answer the sourcing question: Lusha holds ISO 27701, ISO 27001 and SOC 2 Type II, which is a complete answer where "we bought a list" is not.
What is the cheapest way to test a contact data provider?
Spend a free tier on hard targets, not easy ones. Lusha's free plan gives 40 credits a month, which is exactly 8 phone numbers. Reveal 8 decision makers in your real ICP, call them, and record the connect rate. Below 30% for your market means the phone database does not cover your region well enough to justify the phone credits — and that one number is worth more than every accuracy claim on every vendor page.